One in seven people on Earth use Facebook – that's over 1 billion people, if you aren't up to date on world population statistics. To put things in perspective, Facebook now has more active users than China’s entire population (estimated to be 1.40 billion).
Cat photos, cute kids, memories... Facebook dominates how we connect with our friends, families and yes - even the brands - in our lives.
Here's 5 Things You Might Not Know About Facebook:
The Average American Spends 40 Minutes Per Day on Facebook
Users share 1.3 million pieces of content on Facebook every minute of every day
581 Million Facebook Members Are ‘Mobile Only’
Users view more than four billion videos a day... yes, that's billion with a B
Facebook Drives Almost 25% of All Social Referral Traffic
So what does this mean for you and your business?
Because Facebook continues to drive the largest share of social media referral traffic, it can be an extremely valuable and predictable source of leads when used correctly! I'm not saying Facebook should be your only source of traffic - but it could be a highly profitable one!
With 40 million active small business pages, you might think, "Why don't I promote my business on other, more niche networks?" Fair question, but it all comes down to what your clients and consumers want and expect. I argue that it’s essential to have at least a basic presence on Facebook since most consumers expect the brands they do business with to be active on a MINIMUM of 3 social platforms, and they city Facebook as the core platform they expect.
Facebook drives the most sales of any social platform according to Shopify. An average of 85% of all orders from social media come from Facebook and Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%. Hot categories include photography, sports & rec, pet supplies, dropshipping and jewelry & watches. While the average order value from Facebook referrals can’t beat Pinterest’s $66.75, Facebook still comes in big at an average of $55 per order.
Facebook may not be the ideal environment for every social media initiative, but its huge size forces you to at least consider participating – regardless of what type of business you run.
Is your business taking advantage of Facebook? How important is it to your social media efforts? What advice do you have for creating content and managing Facebook fan pages? Share in the comments!
SOURCES: http://bit.ly/2iUJiDM, http://bit.ly/2iOQdhb, http://bit.ly/2i5fYt4, http://bit.ly/2i5dxGI, http://sforce.co/2i1BxMC